For as long as I can remember I wanted to have my own business. I guess I got the drive and entrepreneurial spirit from my dad. I recently became a dad myself. I had to make a life decision now so that my child could experience the good experiences I had. I HAVE to make this work and I WILL make this work, not only because it is what I was meant to do, but because I WILL NOT put my family through the rough times like my family faced growing up.
The COVID-19 pandemic has dramatically changed how heavy equipment companies both large and small need to address their marketing strategies.